The Dallas Area Rapid Transit (DART) has given Vector Media an advertising contract, expanding the company's portfolio of transit partnerships to include the 5th largest DMA in the country. The addition of DART follows Vector's bid to revitalize Los Angeles' transit infrastructure. The DART contract will include all of DART's media assets, including its bus, light rail, paratransit and station media across its expansive fleet of more than 800 transit vehicles. In addition to a full suite of traditional transit media, DART's advertising platform includes more than 1,100 digitized interior screens across its fleet, with plans of adding digital screens throughout downtown Dallas.
"We are thrilled to have been entrusted to bring our unique brand of OOH to the Dallas market through a partnership with DART," said Marc Borzykowski, CEO, Vector Media. "Dallas has become one of the most exciting and forward-thinking cities in the country. DART is a recognized leader in innovation and provides advertisers and riders with unmatched reach throughout the Dallas Metro area, and we are excited for all the opportunities we can create together."
DART's advertising network consists of out-of-home media placements across its fleet, including bus advertising in the form of Full Wraps, Ultra Super Kings, Super Kings and Kings, Queens, as well as Headliners, Taillight Displays, Full Backs and interior placements. DART's four light-rail lines can also take multiple forms of outdoor media both exterior and interior, as well as unique large-format advertising opportunities at high profile stations.
