SFMTA expands digital media contract with Intersection

Nov. 22, 2022
The five-year contract extension includes the addition of 17 digital displays through SFMTA’s newly opened Central Subway line.

The San Francisco Municipal Transportation Agency (SFMTA) expanded its contract with Intersection to support digital advertising through the agency’s newly opened Central Subway line. The new line includes three new stations, which will see large format static and digital media assets installed as part of the five-year contract extension.

As a long-term transit advertising partner of the SFMTA, Intersection’s contract will now run through June 2029 and grants Intersection the right to deploy the transit system’s first-ever digital advertising network. This project includes the addition of 17 digital displays that provide a mix of SFMTA information and advertising, as well as large-scale video walls. With the addition of digital displays at these key stations, Intersection will help SFMTA to generate more revenue and to better communicate with their customers in real-time.

Another core product available at each of the new Central Subway stations will be station dominations— which give brands the opportunity to exclusively take over both static and digital advertising at a station. Station dominations provide brands with the ability to effectively reach and impact diverse audiences throughout the city.

The Central Subway line provides transit riders with direct, rapid access to the three neighborhoods. The Central Subway only runs on weekends until the end of the year. Daily services are scheduled to begin in January 2023.

“We couldn’t be more thrilled to be a part of the first digital advertising deployment on the SFMTA system,” said Scott Goldsmith, president and COO at Intersection. “Our vision at Intersection is to enhance the ways that cities connect with their citizens and through our dynamic, state-of-the-art digital assets, the SFMTA is poised to be able to do just that in brand new ways. We look forward to our continued collaboration in bringing this energetic city the best-in-class outdoor advertising solutions that generate non-fare-box revenue for the SFMTA and amplify the transit customer experience.”