American Searing Logo 5f651fc652e7c

American Seating Company

American Seating has been leading the way in performance advantages for transportation seating and securement solutions since 1931.
801 Broadway Ave. NW
Grand Rapids, MI 49504
United States of America
616.732.6600
800.748.0268
616.732.6401
138

Product Summary

The INSIGHT® product offering is the best-selling seat in the industry. INSIGHT-PRIME+® combines lightweight design with superior strength and durability. INSIGHT-PRIME+’s basic structure was thoughtfully designed with an innovative, one-piece seat module. Its unique insert design creates an inviting interior without the unnecessary weight, maintenance, or expense of upholstered seat coverings. It is smart, strong, and an ergonomically superior seating and solution for all heavy-duty transportation needs. The VISION® seating solution provided similar ergonomics and aesthetics in an all-stainless-steel product offering with upholstered or non-upholstered options.

More Info on American Seating Company

American Searing Logo 5f651fc652e7c

Providing smart, strong and ergonomically superior seating and securement solutions for Bus, Rail and Motorcoach markets. Completely designed and made in the USA.    

Products

American Seating
American Seating offers an integrated A and C port USB power outlet as a part of each sitting of an INSIGHT®, INSIGHTPRIME® or INSIGHT-PRIME+® seating layout. Applicable to various seat model types, including Transverse Front and Rear mounts.
American Seating layouts now come with USB-A and C power outlets with each seat.
April 15, 2025
American Seating
INSIGHT-PRIME+® seating
The INSIGHT family of seating products is made in the USA.
Sept. 17, 2024
American Seating
20240319_bus_still_one
American Seating has implemented its INSIGHT® 3D Configurator to improve customer experience on its site.
April 16, 2024
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Enhance your brand with our extensive color offering and custom transit logo options on INSIGHT® or INSIGHT-PRIME+, a smart, strong, and ergonomically superior seating solution...
Nov. 14, 2023
American Seating Company
INSIGHT-PRIME+
INSIGHT-PRIME+ combines lightweight design with superior strength and durability.
Sept. 19, 2023
American Seating Company
InSight-Prime+®
INSIGHT-PRIME+® from the American Seating Company combines lightweight design with superior strength and durability.
April 18, 2023
Insight Prime+
INSIGHT-PRIME+® is a smart, strong and ergonomically superior seating and securement solution for all heavy-duty transportation needs.
April 19, 2022
American Seating Company
A smart, strong, and ergonomically superior seating and securement solution for all heavy-duty transportation needs. INSIGHT seating is completely designed and made in the USA...
Dec. 17, 2020
American Seating
. InSight offers hard-wearing, advanced-technology composite resin, corrosion-resistant materials and no exposed fasteners.
Lighter in weight than the first generation InSight seats Designed for cleanability and aesthetics Available in transverse, longitudinal, flip ups, rear cross and back-to-back...
Nov. 17, 2015
Visionseating 10067807
One-piece, continuous stainless-steel constructed frameContemporary stylingModular design fro easy installation and minimal maintenanceFully ADA-compliant
Aug. 29, 2012

Press Releases

American Seating
Edward Clark, chairman, American Seating
Ed Clark will be the new chairman and Tom Bush will assume the role of CEO.
July 15, 2020
American Seating
American Seating selected Aegis Microbe Shield, an EPA-registered surface coating that provides an invisible barrier to inhibit the growth of bacteria, mold and mildew.
The coating inhibits the growth of microbes on surfaces by utilizing a charge-disruption mode of action.
June 24, 2020
American Seating
American Seating says it plans to make masks until the pandemic need diminishes.
The company says it expects to produce about 2,000 masks per week.
April 16, 2020
American Seating
Karen Dhanie
Karen Dhanie has been promoted to the position.
Feb. 5, 2020
American Seating
American Seating has welcomed Anthony Tomasello as the company’s regional sales manager for the northeast marketplace.
American Seating has welcomed Anthony Tomasello as the company’s regional sales manager for the northeast marketplace.
March 21, 2018
American Seating exhibited a robust lineup of passenger-seating solutions during the 2017 APTA Expo this Oct. 9-11 at the Georgia World Congress Center in Atlanta.
Oct. 18, 2017
American Seating Co.
Union High School students in front of American Seating s transportation plant in Grand Rapids Michigan 5811e37d8d81c
American Seating welcomed more than 50 students, teachers and other leaders from Union High School and Grand Rapids Public Schools for a celebration of modern manufacturing meant...
Oct. 27, 2016
American Seating has announced plans to open a production facility in Buffalo, New York, that will serve as the manufacturing site for seats destined for New York City Transit...
Oct. 17, 2016
American Seating
American Seating InSight product offering 5735a13288019
American Seating heads to the American Public Transportation Association’s 2016 Bus & Paratransit Conference May 15-18 in Charlotte, NC, with plans to unveil an industry first...
May 12, 2016
American Seating
Karen Dhanie
American Seating’s Transportation Group is pleased to announce that Sonny Gordon has been promoted and Karen Dhanie has joined American Seating.
Feb. 10, 2016

Blogs

American Seating
American Seating’s Vision and InSight seating families.
One of the leading concerns among transit riders is cleanliness of the transit vehicles, transit authorities have the options to either improve their maintenance or move away ...
Oct. 7, 2017

Articles

people_on_the_move_1218
Personnel updates from around the transit industry.
Dec. 18, 2023
American Seating
Inight-Prime+ adds color inserts for an enhanced aesthetic value while maintaining cleanability, weight and cost advantages.
Randal WeaverMetroRandal Weaver joined Cincinnati Metro as senior vice president of operations/chief operations officer. Weaver is responsible for overseeing Metro’s Operations...
Nov. 16, 2015
Leah Harnack/Mass Transit
20151005 164414 5613e435c0e17
U.S. Transportation Secretary Anthony Foxx wants the transit industry to embrace its role as pioneers of a new frontier in restoring opportunity to communities across the nation...
Oct. 5, 2015
TextSpeak Products Group
TTS-EN-M Mobile Text to Speech Amplifier
TextSpeak Products GroupTTS-EN-M Mobile Text to Speech AmplifierThe TTS-EN-M Mobile ‘talking’ amplifier supports next-generation demands for onboard bus systems. The TTS-EN-M ...
April 20, 2015
KCATA
The agency currently has 17 CNG buses in its fleet with eight more arriving next month. CNG vehicles are being phased in as current buses are retired.
[[[RIDERSHIP INCREASES]]]Annual DART Ridership Increases 5 PercentTotal ridership on Des Moines Area Regional Transit Authority (DART) services reached 4.7 million rides in the...
Sept. 22, 2014
Massproduct1americanseating 10258500
Safety and Comfort on a Commuter CoachMotor Coach IndustriesExceeding top standards for reliability, comfort and durability, the Commuter Coach is Buy America compliant, Altoona...
May 24, 2011

Contacts

Karen Dhanie

VP Business Development

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Additional content from American Seating Company

David Marchitello has joined Camira to lead the company’s aggressive plans for expansion throughout the North American transportation sector. Marchitello, who is based in western...
Jan. 19, 2016
American Seating exhibits at the Canadian Urban Transit Association (CUTA) Trans-Expo in Montreal, Quebec, on Nov. 24. Held annually during CUTA's Fall Conference, Trans-Expo ...
Nov. 24, 2015
American Seating
. InSight offers hard-wearing, advanced-technology composite resin, corrosion-resistant materials and no exposed fasteners.
American Seating heads to the California Transit Association’s 50th Annual Fall Conference and Expo this week in Pasadena where the Grand Rapids-based manufacturer will exhibit...
Nov. 17, 2015
American Seating
. InSight offers hard-wearing, advanced-technology composite resin, corrosion-resistant materials and no exposed fasteners.
American Seating introduced the next generation of its InSight seats for mass transit: InSight-Prime and InSight-Prime+.The new products were unveiled at the American Public Transportat...
Oct. 5, 2015
American Seating Co.
Messina holds a bachelor’s degree in graphic design from Grand Valley State University.
American Seating welcomed Renée Messina to the company.Messina joins the company as a marketing project manager for American Seating’s Transportation Group. Previously, she worked...
July 14, 2015
Mass Transit/Leah Harnack
Vehicles at the bus display during the SWTA/NMTA joint annual conference and expo.
Take a look inside the latest vehicles and technologies on display at the SWTA & NMTA Expo held in Santa Fe, New Mexico, March 2015.
March 9, 2015
American Seating Co.
Allen Fox is responsible for all engineering and product development at American Seating.
American Seating is pleased to announce Kurt Hillary as its new vice president of operations and Allen Fox as vice president of engineering and product development.
Aug. 13, 2014
Americanseatingbiden1 10622887
Vice President Biden discussed with American Seating workers, company leadership, and local, regional and statewide dignitaries the Obama administration’s plan to help businesses...
Feb. 2, 2012
The vice president will discuss with workers the administration’s plan to help businesses bring manufacturing jobs back to America by eliminating incentives to ship jobs overseas...
Feb. 1, 2012
Premier3pointbeltseat 10067558
Features SafeGuard SmartFrame technology that protects belted and unbelted passengersInner structure provides lap-shoulder belts and absorbs crash energy for belted passengersOuter...
Jan. 28, 2009
6468seat 10066935
Waterfall designWide range of colors and fabric insert optionsRecessed double-knee back panel increases hip-to-knee clearance
Aug. 16, 2007
850innovator 10066937
Stainless steel construction is resistant to vandalism, scrapes, scratches, stains and graffitiMeets all federal structural, smoke and flammability standardsWide variety of width...
Aug. 16, 2007
Horizon 10067136
Fixed or reclining contoured backsSingle or multiple passenger configurationsIntegrates with ARM securement systemFolding arm facilitates ease of access and egress
Aug. 16, 2007
Insight 10067157
Offers the largest personal sitting areaAdvanced seating comfort and increased accessibilityElegant stylingUnsurpassed craftsmanship and durability
Aug. 16, 2007
Metropolitan 10067211
Maximum strength, minimium weightFatigue-resistant welded steel frameWaterfall seating provides comfortEasy maintenancePatented pad is standard for safety
Aug. 16, 2007