The Toledo Area Regional Transit Authority (TARTA) released a structure to renew fares beginning with a pilot program scheduled to kick off Aug. 1. This follows more than two years after implementing a zero-fare policy as a COVID-19 safety measure
In preparation to begin collecting fares, TARTA conducted a fare study that analyzed the authority’s pre-COVID-19 fare structure; conducted a state and national peer and best practice review; and established fare goals of simplification, alignment, affordability and modernization. Study results were presented to the TARTA Board of Trustees at their May 19 meeting.
TARTA’s simplified fare structure adds a day pass that can be purchased onboard or at area locations, where pre-COVID-19 day passes were available only through the EZfare app. It also expands the types of riders eligible for discounted fares to include veterans and active-duty military.
TARTA is eliminating tokens and the TARPS 20-trip pass from its fare structure.
“We are proud to be one of the first transit agencies in the country to go to a zero-fare system during the pandemic, but it is now time to invest and expand our system as people are returning to work and re-engaging with life after the pandemic,” said TARTA CEO Laura Koprowski. “This equitable and affordable fare structure recognizes the value of public transportation, and the fares will be re-invested back into the system.
“Our value to TARTA customers is more access and increased reliability as a ride to work, medical appointments, grocery shopping and so many other essential destinations.”
New fare boxes and validators placed on TARTA vehicles will be capable of accepting digital payments through the EZfare app in addition to passes and cash payments. TARTA will conduct a six-month pilot program – approved by the Federal Transit Administration – and host community meetings in late 2022 before proposing a permanent fare structure to its board of trustees.
