Rev Group (Rev) has announced that their executive shuttle bus manufacturing brand, Federal Coach, received an updated logo.
The new logo is following suite with many other Rev Bus brands such as ElDorado, ENC, and Goshen who released their updated logos this quarter as well. The logo embodies the iconic eagle that has been with the Federal Coach brand since its beginning. You may also notice that the word ‘Coach’ is not part of the logo anymore. This is an effort to simplify the brand name and product. The colors fit right in with many of the other Rev brands. The red represents the boldness of the product as an identifying brand in the luxury bus market. The steel grey represents strength of the Rev Group corporate backing as well as the sturdiness of the Federal products itself.
With the new leadership of Bus Division President, John Walsh and new Champion Bus GM/VP Joe Bradshaw Rev Group looks for continuous improvements and efficiencies on the Federal products as well as Champion Bus and Krystal, the other brands built at the Imlay City, MI facility.
