Via selected as provider for “Link On Demand” microtransit service

Feb. 1, 2023
Link On Demand is a fare-free, app-based public transit service in Lone Tree Colo., that has provided more than 100,000 shared rides since its partnership with Via began in September 2019.

Via has been selected as the end-to-end provider for the “Link On Demand” microtransit service in Lone Tree, Colo., supplementing Via’s long-standing role as the service’s on-demand booking and routing software provider with a new operations function.

Link On Demand is a fare-free, app-based public transit service that has provided more than 100,000 shared rides since its partnership with Via began in September 2019 (after operating as the Lone Tree Link since 2014). As a result of the city of Lone Tree’s and Via’s expanded partnership, Link On Demand will gain Via’s industry-leading expertise in vehicle operations and management, driver acquisition, scheduling and communication, rider growth strategy and customer support.

Via’s new role as the Link On Demand operator will ensure a better quality of service for riders, as well as a smoother experience for drivers. The city of Lone Tree staff will also gain a streamlined mobility management process, with Via serving as a “one stop shop” partner to handle all facets of the microtransit journey.

Link On Demand’s contract expansion with Via underscores the TransitTech provider’s ability to provide a flexible platform and solution to meet the needs of its partners and their communities. Via’s TransitTech software and operations is used in more than 600 communities globally.

Link On Demand has gained popularity with the Lone Tree community in recent years for its convenience and affordability. Anyone in the area can book an on-demand public transit ride through Via’s app or by calling 719-212-2430. Via’s intelligent algorithms match riders headed in the same direction into one vehicle, creating quick and efficient trips that provide more flexibility than traditional public transit methods, which run on fixed routes and schedules.

Link On Demand continues to underscore the city of Lone Tree's commitment to providing a multimodal transportation system that provides accessibility and mobility for all ages and abilities of people who live, work and visit the city. Today, many trips connect riders to and from nearby public transit stations or business hubs, such as the Charles Schwab Lone Tree campus.