The Centre Area Transportation Authority (CATA) of State College, Penn., is partnering with TransLoc on a microtransit pilot program to provide flexible, on-demand shuttle services to passengers in Bellefonte.
The program, CATAGO!, will begin Jan. 11, 2020 and will allow customers to use any of the same fare media currently used on CATA’s fixed-route service.
CATA currently operates both CATABUS fixed-route and CATARIDE paratransit service within the Bellefonte community. While these services provide needed and critical benefits for those living there, ridership is significantly less and the cost per passenger is significantly more than for corridors in the immediate State College and Pennsylvania State University areas. To create as much efficiency as possible within its fixed-route service area, CATA partnered with Transloc to determine the viability of microtransit in the Bellefonte area. CATA chose to pilot the program in this area because it encompasses destinations such as the county courthouse, county offices and a number of businesses that would generate trips to and from the area, as well as a street infrastructure that supports timely passenger pick-ups and drop-offs within the microtransit zone.
The interest in piloting this style of service was the result of a recently completed study on alternative transportation options in low-density transit corridors, which was outlined as a priority for research in CATA’s strategic plan.
“While we are told the majority of microtransit pilot programs that have launched across the country provide for transit service to areas not previously served by fixed-route transit, this one will actually be used to determine the viability of complementing, and possibly replacing, existing fixed-route bus service in low-density corridors,” said CATA General Manager Louwana Oliva. “This service will greatly improve residents’ ability to move about the entire Bellefonte community, whereas the current fixed-route service has limited coverage and low mid-day and evening frequency.”
