Keolis North America has appointed Jenny Fahlbush as its new vice president of Corporate Affairs and Client Engagement for North America. Fahlbush brings more than two decades of experience in marketing and public relations with a proven record of delivering brand-aligned marketing programs across numerous industries.
Throughout her career, Fahlbush has worked with B2B and B2C brands to build strong customer engagement strategies leveraging brand, external communications, demand generation, content marketing, internal communications and product marketing. She began her career in government, working on congressional campaigns and as briefing director for the Office of the Vice President. More recently, Fahlbush was vice president of marketing for IDG Communications, Inc. and Killi where she led global go-to-market strategies, designed and executed user acquisition campaigns and developed community engagement programs.
“We are very excited to have someone of Jenny‘s unique experience joining Keolis and the transit industry at large. Her diverse background in customer-centric marketing and brand management will be critical in guiding riders back to public transit,” noted Keolis North America Executive Vice President of Market Development and Innovation Rahul Kumar.
Prior to joining Keolis, Fahlbush was vice president of marketing for New York-based Ad Tech company Jun Group. Fahlbush led a stunning four-month rebrand of the company, including a new visual identity, employee experience and messaging. She also has experience leading marketing teams in the media and hospitality industries.
“I’m excited to join a team with such a strong commitment to innovation and serving the needs of communities across North America,” said Fahlbush. “Keolis has an amazing story to tell, and I look forward to partnering with my colleagues across the region to highlight the great work they do each and every day.”
