The Keolis Group is launching helloGo for the first time in the Netherlands, a complete digital solution that allows passengers to plan, book and purchase their ticket using a single app for all modes of transport including train, bus, taxi, bicycle and car rental. The app was developed with the support of Keolis Nederland, 9292, Dutch Railway (NS), Gogido, LeisureKing, MyWheels and taxiboeken.nl.
By merging these services, Keolis aims to simplify the customer experience for the inhabitants of Utrecht province. Utrecht is the least densely populated province of the country with just over 1.2 million inhabitants.
The new app will combine different transport modes to offer passengers the best possible choice of routes in terms of speed, eco-friendliness and cost. The app offers a variety of travel options by train, bus, taxi, bicycle and car rental.
As a result, passengers can refine their search according to whether they use public transport, private car or choose to use the least polluting of the transport modes.
The app will eventually be deployed in the whole of the Netherlands and then across other European countries where the Group is present.
Keolis is demonstrating the relevance of its digital innovation strategy on the international market
The launch of the helloGo app further develops the Group's international innovation strategy. Keolis has already made key strategic partnerships with digital startups to develop connected mobility solutions and ultimately customize the public transport offer.
Laurent Kocher, executive director marketing, innovation and services of the Keolis Group: "With digital, Keolis wants to offer an optimized mobility experience, where the time spent travelling becomes pleasant and useful. Globally, mobility needs are growing fast and passengers expect a simplified, personalized customer experience. With the helloGo app, we are designing a connected, personalized mobility."
The development of the helloGo solution adopts the same strategic approach as that of the Plan Book Ticket app, which integrates the "Planning", "Booking" and "Ticket validation" functions directly on a smartphone. It is designed to offer a more flexible and personalized mobility.
