The Digital Signage Federation (DSF), the only independent not-for-profit trade organization serving the digital signage industry invites DSF members and non-members alike, to attend its Wednesday, Mar. 15 “Hangout” panel discussion at 2pm EST, entitled, “Programmatic and Real-Time Ad Buying Platforms.”
Programmatic buying is a hot topic throughout the advertising industry and seen as a vital step toward broader acceptance within the advertising community to help encourage the planning and purchase of ad space on DOOH networks. Panelists will discuss emerging trends in management of the ad buying process. Registration is free and open to the public.
This free 45-minute “Hangout” is a panel discussions using the Live on YouTube platform with a moderator and a panel comprised of Digital Signage professionals who are members of the DSF, to include:
- Sheldon Silverman, CEO & founder, SmartBomb Media Group and DSF Board Member
- Jeremy Ozen, president & co-founder of VistarMedia
- Vince Bank, vice president, programmatic sales operations for BroadSign
Among other topics, panelists will address
- Is programmatic/real-time ad buying a strategy that can used to gain incremental revenue for a DOOH Network?
- How much integration is involved in aligning with a programmatic platform and what type of control is there for the content being displayed?
- What type of revenue per location/screen can a DOOH Network expect via programmatic/real-time ad buying?
- What type of data is required to provide a programmatic platform in order to get on-board?
“For the last few years, so much of the focus in the DOOH Industry on advertising has been centered on Programmatic Media Buying platforms. While these technology platforms ease the way for media buyers and brands to engage with DOOH Networks, are they right for your organization and will they be able to hit critical mass?”
