DSE 2015 to Feature 'How to Develop a Creative Brief for Multi-Screen Solutions' Seminar

Digital Signage Expo (DSE) announced its four-part Digital Signage Seminar Program at DSE 2015 designed specifically for advertising agencies and content creators will include an hour-long session titled, “How to Develop a Creative Brief & Successful Pitch for Accounts That Require Multi-Screen Solutions.”

Digital signage may be a small component of the budget; however, multi-location clients are increasingly integrating customer- and employee-facing digital messaging into their total communications efforts and looking for professionals who can develop, design and adapt a content strategy that will create and guide such an ongoing process.

This interactive session will provide the necessary tools to allow attendees to collaborate with peers to create a multi-screen/multi-location creative content strategy and provide a guideline for future applications.

DSE Advisory Board members have commented on this timely topic, including:

DSE Advisory Board member Greg Taylor, chief revenue officer, Billups Worldwide, said, “Multiscreen campaigns require multiple discussions across several CMS and content models. Therefore the initial brief for a multi-screen campaign must be top-line with simple messaging. At the early stages of the brief planners/strategists must investigate various CMS and content structure to identify which screens are located in the right place to accept the client's creative messaging.”