Digital Signage Expo (DSE) announced Dec. that its 12-part Digital Signage Seminar Program at DSE 2015 designed specifically for end user professionals will include an hour-long session titled, “Creating Personalized, Trusted Customer Experiences: Effective Integration of Social, Mobile, & Other Technologies with Digital Signage.”
Panelists will speak to the need for seamless and secure communication across multiple platforms, a strategy that optimizes each channel, enables customized interactions with mobility, and integrates both physical location and online data to create the ability to sense, learn and respond to customer interests, effectively delivering increased brand advocacy.
Jose Avalos, world wide director for visual retail, Intel will moderate the discussion with panelists David Roth, CEO, The Store, EMEA & Asia – The WPP Global Retail Practice, and Dominick Salvato, director of equipment innovation, Pepsi, on March 11 from 9 -10 a.m.
DSE Advisory Board members recently had the opportunity to comment on this timely topic, including:
DSE Advisory Board member Paul Fleuranges, senior director, corporate and internal communications, New York Metropolitan Transportation Authority said, “It is a fascinating time to be in digital signage, as we can be the link for brands and others to engage with customers without the fraud issues that other forms of digital display are grappling with. We can help brands target consumers as they make their way along their journey in an extremely impactful way.”
