Cubic Transportation Systems, Inc., a business segment of San Diego-based Cubic Corp., and a leading integrator of payment and information technology and services for intelligent travel solutions, has named Doug Morse to the new role of vice president, Customer Experience. A global authority on customer experience and service innovation, Morse assumes responsibility for ensuring that customers worldwide are achieving their goals with Cubic technology and services.
“The mass transportation sector is dealing with rapidly changing dynamics, not least in the financial and technological spheres,” said Steve Shewmaker, president, Cubic Transportation Systems Worldwide. “Publicly funded transit systems are under budget scrutiny and control, and are expected to maintain performance levels and respond to a wide range of social and environmental factors with reduced funding. Therefore, for our current service offerings we must continue to deliver excellence on every front, and ensure we meet and exceed our key customer metrics.”
Morse also will be responsible for Cubic’s changing services role, which is evolving to help its customers adapt to and integrate the complexities of new technologies such as smart phones and open payment for their businesses.
“It is a rapidly evolving market,” said Morse, “and Cubic is on a remarkable journey given our expanding technology and offerings that help drive new value for our customers. This is where our next-generation solution Nextcity will be well positioned.”
Morse has over three decades’ experience in customer service, including Fortune 500 companies such as IBM and Oracle.
“The key to success lies in broader and deeper customer relationships, which also acknowledge that the customer is more multi-faceted than previously, with the needs of transit authorities, their patrons and other stakeholders being driven to change at an ever increasing pace.
“Cubic already has a reputation for high levels of customer service and I’m delighted to have the opportunity to build on that, ensuring that each customer has a unique and rewarding relationship with our team.”
Cubic Corporation is the parent company of three major business segments: Defense Systems, Mission Support Services and Transportation Systems.