50 years ago, the celebrated music genre of Hip Hop was born at a party in The Bronx. Outfront Media is commemorating the birth of the cultural phenomenon on digital displays throughout the New York City subway system. Creative for the campaign, themed "This is What Hip Hop Sounds Like", was produced by the company's in-house creative boutique, OUTFRONT Studios.
Hip Hop video memories were shared via Moments by Outfront, the company's content platform. The creative and music is custom to the borough in which it is featured. The campaign includes a QR code, leading users to curated playlists to experience personal reflections that may spark conversations about the genre and its impact on world culture. In addition to the playlists, the QR codes will redirect users, offering them more opportunities to learn about the artists, their contributions and the influence on each artist by his or her home borough.
Outfront Media chose to run the campaign in the subway system, as it has set the stage for much of Hip Hop's cultural influence either through song lyrics or video content. The campaign can also be seen on billboards across the city.
