NJ Transit launching Know Your ABCs campaign

June 15, 2023
The campaign encourages customers to be familiar with their “alternates, backups and contingencies” should there be a disruption on their usual mode of travel.

New Jersey Transit (NJ Transit) is launching a Know Your ABCs campaign, which encourages customers to be familiar with their “alternates, backups and contingencies” should there be a disruption on their usual mode of travel.

“Over the past several years, NJ Transit has been working diligently to improve the reliability of the system through numerous major capital improvements, but it’s always good for our customers to be aware of a plan B and to practice that alternate route should they need to utilize it,” said New Jersey Department of Transportation Commissioner and NJ Transit Board Chair Diane Gutierrez-Scaccetti.

“While, thankfully, major service disruptions are an infrequent occurrence, NJ Transit’s Know Your ABCs campaign empowers customers to proactively navigate an unplanned disruption to their commute,” said NJ Transit President and CEO Kevin S. Corbett. “We want our customers to be familiar with all of the alternatives that New Jersey’s extensive transportation network offers.”

Customers will see messaging on posters and signs onboard buses and trains and inside stations, as well as on social media, encouraging them to “Know Your ABCs.”