Cubic Transportation Systems has launched Cubic Interactive, an advertising and loyalty rewards platform for public transportation.
Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or physical assets such as gates and ticket vending machines, giving brands access to targeted, captive audiences based on a transit agency’s traveler demographic data. Ricola is the first brand to advertise with Cubic Interactive.
“Transit and traveler apps are truly valuable avenues for brands to reach more consumers,” said Matt Cole, president of Cubic Transportation Systems. “We are excited to leverage the power of mobile to connect transit agencies with brands such as Ricola to create innovative and tailored loyalty programs.”
By offering personalized ads within a transit agency’s mobile traveler app or through out-of-home ads, Cubic Interactive gives brands the opportunity to engage with audiences through channels that go beyond traditional mass retailer or national advertising – driving commerce, loyalty and brand awareness on the go. Travelers can engage with advertising content from brands and earn loyalty points that can then be turned into transit value and used to pay for transit or redeemed for various in-app offers.
“Ricola has a long history of innovation in consumer communications that have helped build our brand globally. We are excited to partner with Cubic,” said Bill Higgins, regional president, North America, Ricola.
Customizable commuter data sets provide brands with flexibility on ad type and targeting as well as the ability to create and reach targeted, engaged and hyper local marketing personas to meet various cost per mille objectives. In addition, anonymized personal identifiers data, combined with GPS information, provides a level of granularity and measurement that is unique in the world of programmatic and digital, according to the company.
