Brightline unveils new digital experience with redesigned website and mobile app

Aug. 3, 2023
Introduced ahead of expanded service connecting Miami and Orlando, the new digital journey transforms Brightline’s booking process into a fast, dependable system.

Brightline has unveiled a new digital experience for guests featuring a redesigned website and native mobile app. The enhanced guest journey is driven by a cutting-edge backend system, modern and intuitive design and multiple additional upgraded features. Introduced ahead of expanded service connecting Miami and Orlando, the new digital journey transforms the booking process into a fast, dependable system.

“Our new web and app platform is part of a technological evolution that provides seamless connectivity, personalized experiences and convenient and efficient travel through the state,” said Kevin T. McAuliffe, chief technology and digital innovation officer for Brightline. “These enhancements are designed to connect the guest’s digital experience with their on-board and in-station guest experience our brand is known and loved for.”

All guest information, including tickets and monthly passes, will automatically be migrated to the new system to ensure a seamless experience.

Key features of the new Brightline digital experience

Design: Based on guest feedback- Brightline says the new digital experience comes from insights from hundreds of guest studies and more than a thousand hours of design research.

New native app and redesigned website- The refined architecture will offer guests an entirely new look that feels more intuitive with native iOS and Android prompts within the app.

Speed to book- The new Brightline native app will ensure fast performance, reliability and added security. The new seamless booking experience allows guests to book their ticket in half the clicks.

Offline ticketing- One feature of Brightline’s native app is ticket accessibility is now available offline. Guests no longer need to worry about being connected to Wi-Fi to scan their tickets. Guests can book a ticket in advance and the mobile app will be ready and accessible whenever and wherever needed.

Powered by Sqills- Brightline’s new mobile ticketing platform is powered by S3 Passenger, the inventory, ticketing and reservation system offered by Sqills, a Siemens Mobility subsidiary. After VIA Rail, Brightline is the second Siemens Mobility customer in North America to invest in Sqills’ S3 Passenger.