Planeteria Media designed and developed newly launched websites for Lextran in Lexington, Ky., and the Butler County Regional Transit Authority (BCRTA) in Hamilton, Ohio.
These sites focus on riders, potential riders and the rider experience. The sites offer practical information for trip planning, schedules, fares and route alerts, along with real-time bus information. The result is a visually appealing, user-friendly and ADA-compliant website for the mobile user.
Planeteria Media integrated GTFS+ for the bus routes and schedules pages of Lextran and BCRTA, as well as a new approach to the layout of schedule information. Planeteria Media says Lextran and BCRTA are the first transit operators in the United States to incorporate this technology, which allows for the automation of the visual display of bus routes and schedules on the websites.
This technology not only saves the website administrators hours when updating schedules by leveraging the GTFS data already created by their transit planning software but it also displays information to the public in a way that is easy to consume and understand on smaller devices, according to Planeteria Media.
The new sites developed by Planeteria Media and their GTFS+ platform show the times as an easily scannable list of bus stops. These stops can be expanded to see the various times a route stops there and can then be tapped/clicked to open that specific bus run. This allows the user to narrow down to the information they need on devices of all sizes. The visual display of the routes translates better to mobile devices, pulls information from the GTFS data already created by transit planner software and is also ADA compliant, according to the company.
