Memphis Area Transit Authority (MATA) is launching the GO901 Smart Card. Similar to a credit card, the GO901 Smart Card contains technology that allows riders to tap and ride on MATA’s vehicles.
GO901 Smart Cards can be secured and loaded on MATA ticket vending machines located at all transit centers. Customers can load their GO901 Smart Cards at MATA ticket vending machines or the GO901 app. In addition to the MATA ticket vending machines and GO901 app, customers can load the card on MATA's web portal, as well as at the MATA Transit Center Customer Service Counters. Riders can still pay with cash and tickets temporarily but are encouraged to secure a GO901 Smart Card.
"This has been a longstanding goal for the future of MATA. GO901 Smart Cards are a sustainable and simpler way to connect people to places across the service area. We're excited to begin this journey," said Gary Rosenfeld, CEO, MATA.
