The Southeastern Pennsylvania Transportation Authority (SEPTA) is seeking proposals from experienced vendors to develop, implement and maintain its fare payment system as part of “SEPTA Key 2.0”. SEPTA Key 2.0 is a next-generation, multimodal fare payment system intended to improve the customer experience.
“SEPTA Key 2.0 will help ensure we stay up to date with constantly-evolving fare payment technology,” said SEPTA General Manager and CEO Leslie S. Richards. “This is a critical investment in our customers and an important part of SEPTA Forward, SEPTA’s strategic plan.”
SEPTA Key offers options for seamless travel and self-service flexibility.
“We have learned a lot from the first phase of SEPTA Key,” Richards said. “Our goal is to build on the strengths of SEPTA Key by unifying fare policy and promoting affordability, equity and ridership growth.”
With SEPTA Key 2.0, riders can expect to see the following upgrades:
- New and better options to pay: Using a smartphone, contactless debit or credit card or wearable device
- Convenience of paying for multiple riders at the same time with the same fare media
- Expanding the retail network to provide riders with more locations to purchase fares
- Automatic, real-time updates to customer accounts and fare media
- Integration with regional partners and third party-issued fare media
- Flexible fare structure to make it easier for customers to obtain the best fare possible
- Modernizing the website, mobile app and communication channels
An extensive customer outreach campaign was conducted to help guide the direction of SEPTA Key 2.0. SEPTA Key 2.0 is one of several initiatives underway at SEPTA to unify the system and will complement efforts such as Bus Revolution and Trolley Modernization.
SEPTA has set a July 14 deadline for venders to submit their proposals.
