Moovit and Cubic Transportation Systems (CTS) are expanding their partnership to further co-develop mobile experiences that enable travelers to plan, book and pay for multimodal journeys.
This expansion follows the initial partnership announcement in January 2020 integrating Moovit’s Mobility-as-a-Service (MaaS) APIs with Cubic’s Traveler app.
The two companies are now bringing their collaboration to Cubic’s MaaS offerings for public transit agencies. These solutions include Cubic’s account-based Urban Mobility Back Office; cloud-based ticketing solution, TouchPass; real-time passenger information system, NextBus; loyalty, incentive and advertising platform, Cubic Interactive; and Cubic’s MaaS Marketplace.
The extended partnership will leverage Cubic’s mobile payment and fare collection technologies, and Moovit’s multi-modal journey planner to create a platform that offers travelers a seamless mobile experience. This includes planning, ticketing and fare collection, step-by-step journey guidance and more. Cubic says the platform is built to grow public transit ridership, reduce congestion and improve the travel experience, by also integrating real-time arrival information, digital engagement and incentives and operator intelligence. The platform also includes customer communications tools, helping agencies with the ability to communicate with their ridership via targeted in-app messages and push notifications.
The new solutions and platform will be made available to existing customers of Cubic and Moovit and will also be promoted into new markets collaboratively.
“We are excited to further collaborate with Moovit in offering digital solutions that will redefine the future of urban mobility for travelers around the world,” said Jeff Lowinger, president of Cubic Transportation Systems. “As digital, mobile and platform technology continues to change the transportation landscape, we will deliver seamless, user-centric solutions that will improve the way travelers move through their cities.”
Enhancements will be made to Cubic’s mobile user experiences by leveraging Moovit’s urban mobility and transit data experience combined with Cubic’s vehicle- and agency-generated real-time transportation data. Additionally, enhancements to Cubic’s TouchPass Fare Collection-as-a-Service digital platform will include an integrated look, book and pay functionality.
“Currently, the trip planning and payment process of public transportation is largely disjointed, resulting in rider confusion and uncertainty,” said Nir Erez, co-founder and CEO of Moovit. “Enabling people to plan and pay for mobility services – through one app – makes getting around much easier, and will help shift them from using private cars to public and shared transportation. We look forward to growing our partnership with Cubic and co-creating solutions to make transit frictionless for riders everywhere.”
