CAT launches rideCAT contactless mobile ticketing app with partner Masabi

Aug. 19, 2020
The new touchless solution includes mobile app and electronic validation powered by Masabi’s Justride fare payments as a service platform.

Masabi has partnered with Collier Area Transit (CAT) to launch a new mobile ticketing application for riders using CAT’s services.

The mobile ticketing app, called rideCAT, offers an upgrade to current ticketing options by enabling riders to purchase and display tickets directly on their smartphones anywhere and at any time.

This new service is part of helping to make riding transit as safe as possible by removing the need for passengers to handle cash, physical tickets or interact with ticketing infrastructure. rideCAT is available for download from Google Play and the App Store. Passengers can also buy tickets online using the new web portal and either push them to a mobile device or print them at home.

Riders using CAT’s mobile ticketing app, powered by Masabi’s Justride fare payments platform, can pay for tickets using a credit or debit card or via Apple Pay. Single, day, 15-day and 30-days passes are available, as well as fares with entitlements. Once purchased, passengers simply activate their tickets on their phones prior to boarding and scan the barcode on the new onboard validation units which have been installed across CAT’s bus services.

“This cutting-edge technology will greatly improve our riders’ travel experience by providing seamless access to public transit and ticket purchasing anytime, anywhere,” said Michelle Arnold, director of public transit and neighborhood enhancement, CAT.

“Our mission at Masabi is to provide transit agencies and riders with the latest technology upgrades, ultimately making travel seamless, safer and more convenient for riders all over the world,” said Brian Zanghi, CEO of Masabi. “We’re delighted to be working with Collier Area Transit to power their new mobile ticketing application and validation devices, helping Collier County create a seamless and convenient public transit experience for their riders.”

As part of the project, 26 new validation devices have been installed across the bus network. Passengers scan their dynamic and encrypted mobile passes on the devices when boarding the bus, with an audible beep and a colored screen identifying the ticket as valid for use. These validation units will help speed up boarding times making riding services faster and safer by enabling contactless fare payment and validation. The validation units are powered by Masabi’s Justride Inspect software and also read NFC and contactless EMV (cEMV) technology, giving the agency the flexibility to turn on Account-Based Ticketing and other account-based tokens, if required.