Limited Edition Sneaker Incorporates Transit Styling -- and the Fare

Jan. 11, 2018
Adidas Originals premieres its shoe EQT Support 93/Berlin in cooperation with the Berliner Verkehrsbetriebe (BVG) on January 16.

Adidas Originals premieres its shoe EQT Support 93/Berlin in cooperation with the Berliner Verkehrsbetriebe (BVG) on January 16. The pattern of the seat covers are incorporated into the styling of the shoe and a BVG annual ticket is incorporated into the tongue.

If wearing the shoe, it is a valid ticket on all BVG vehicles from January 16 through the end of the year.

The shoe sells for 179.95€, or about $215 US. The special edition shoe is sold instore only, with no reservations. It is also limited to one pair per customer, while supplies last.

Leah Harnack
Berliner Verkehrsbetriebe (BVG) Chairwoman of the Board/Director of Operations Dr. Sigrid Evelyn Nikutta.