ATN, Halifax Transit launch new contactless payment options

Nov. 3, 2023
ATN launched a contactless payment system for one-way fares for the Anaheim Regional Transportation system and airport connection while Halifax Transit launched a digital fare payment system powered by Masabi's Justride platform.

Two transit agencies are making the switch to contactless payment systems.

Anaheim Transportation Network (ATN)

The ATN has launched a contactless payment system for one-way fares for the Anaheim Regional Transportation system and airport connection, Everyone Ventures Everywhere. Through the system, riders can also purchase all-day passes on ATN’s A-Way WeGo App.

“As we prepare to be the state’s first all-electric public transit operator, we are always looking for ways to enhance and improve our passenger experience,” said Diana Kotler, ATN CEO. “Now giving riders the simplicity of an option to tap and ride, ATN’s public transportation network will continue to play a critical role in connecting our community to local jobs, healthcare facilities, entertainment and recreation venues and regional transportation connections. Our new ‘Tap2Ride’ feature will allow for walk on riders and on-demand services to be paid quickly and efficiently.”

ATN’s vehicles have been equipped with Tap2Ride touch pads that allow riders to choose the number of passengers and simply tap to pay with Visa or Mastercard, Google Pay or Apple Pay.

ATN manages a ridership of 9 million passengers annually in the greater Anaheim area, including portions of Buena Park, Garden Grove and Orange. 

Halifax Transit

Halifax Transit has also launched a digital fare payment system powered by Masabi through its open platform Justride.

The switch will enable Halifax riders to purchase fares anytime and anywhere, simplifying rider access to Halifax Transit bus and ferry services. The fare transaction automatically uploads a digital ticket for riders to show to drivers and operators on the spot. 
 
Another option for riders wanting to purchase a ticket through Halifax Transit is online using the new Halifax Transit web portal, with push tickets sent to riders' mobile device. 

“Anything to improve the experience for our customers is always top of mind,” said Dave Reage, executive director of Halifax Transit. “Our new app, HFXGO, provides an additional option for fare payment, allowing customers to purchase tickets and passes from the convenience of their smartphones.”

About the Author

Eman Abu-Khaled | Associate Editor

Eman Abu-Khaled is a recent graduate of Kent State University with a bachelors in journalism. She works through Endeavor Business Media with Mass Transit as an associate editor. Abu-Khaled brings a fresh perspective to the visual side of journalism with an interest in video and photography work.