One of microtransit’s chief advantages is its flexibility: it can be modified for nearly any use case, from filling first- and last-mile gaps to extending transit access to underserved areas. That’s a pretty exciting prospect for any city leader or transit professional! But there are city officials who don’t typically get in the weeds when it comes to designing transit, and transit agency officials who don’t always want to ask their already-stretched teams to manage a brand-new service mode.
In this guide, we cover:
- Designing a service
- Finding funding
- Securing a vendor
- Branding and marketing
- Recruiting and managing drivers
- Sourcing and maintaining vehicles
- Supporting riders
- Analyzing and iterating a service
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