CTA introduces “Baby on Board!” buttons to help pregnant riders find a seat

Sept. 10, 2019
The buttons expand CAT’s courtesy campaign aimed at encouraging a better transit experience for all riders.

The Chicago Transit Authority (CTA) has introduced free “Baby on Board” buttons for pregnant riders, which is part of the courtesy campaign designed to promote courteous behavior among CTA customers.

The new buttons, which feature the message, “Baby on Board! Could we please sit down?” are a tool to help improve communication between CTA riders. Not all pregnancies are easily visible, which can make it difficult for other riders to determine whether to offer up their seat. The buttons are intended to make it easier for pregnant riders to seek a seat.

“CTA is always seeking out ways to promote a courteous and welcoming environment for all customers,” said CTA President Dorval Carter, Jr. “These new buttons are the latest effort toward that goal, and we hope they help foster courtesy and consideration among all customers.”

As part of the pilot program, the free buttons are available through a variety of channels, including online ordering via CTA’s website or picking up at CTA Headquarters.

CTA has also partnered with the OB/GYN practices at several area hospitals, including: Northwestern Medicine Prentice Women’s Hospital, Rush University Medical Center, John H. Stroger, Jr. Hospital of Cook County and Saint Anthony Hospital. The hospitals will serve as button distribution locations for pregnant riders.

CTA promotes courteous behavior via announcements, signs and a Courtesy Campaign seen on buses, railcars and digital screens.