Dacorum Strategies and the Adams County Sheriff's Office Announce Lyft Partnership

July 16, 2018
Lyft joined the group of businesses partnering with The Adams County Sheriff's Office and Dacorum Strategies to present a first-of-its-kind Driver Impairment Awareness Day.

Lyft joined the group of businesses partnering with The Adams County Sheriff's Office and Dacorum Strategies to present a first-of-its-kind Driver Impairment Awareness Day. Lyft will be providing rides to and from the event for all participants.

"When we reached out to all the top companies that offer on-demand transportation, Lyft was quick to respond," said Dacorum Strategies CEO and event organizer, Todd Mitchem. "We could not be more excited to have them support our initiative in this way. As our participants consume either alcohol or marijuana for these impaired driving tests, it will be critical that they get home safely after our on-site doctor clears them. In my mind, Lyft is THE go to source for this type of service."

"We commend the Adams County Sheriff's Office and Dacorum Strategies for raising public awareness around the dangers of driving impaired. Lyft is proud to partner on this important effort as part of our Ride Smart initiatives and to provide reliable ride options for participants," stated Gabe Cohen, general manager, Rockies Region, Lyft.

This highly publicized event was held at the Adams CountySheriff's FLATROCK Regional Training Center on July 16th from 10 am – 4 pm. Willing volunteers carefully administered controlled doses of either marijuana or alcohol, with a third group texting, and will be observed driving in vehicles provided by Mile High Driver Training.

Their owner, Charles LaMonaca, stated, "We are also excited to help with this important day. Teen safety is our number one concern." 

Adams County Sheriff deputies observed the closed safety course exercise so they can learn firsthand about the differences each impairment causes in driver capabilities.

"We are thrilled to host this Impairment Day at our facility because we believe it will help send a message to consumers showing them it is not worth them drinking, using marijuana or texting while driving," said Adams County Sheriff Mike McIntosh, "Our deputies will then give field sobriety tests for each participant at the various stages of impairment. I believe together we can curb the tragic injuries and fatalities these impairments cause."

The non-scientific Impairment Day event is designed to sound the alarm to all consumers that driving high, drunk or otherwise distracted is a huge issue and one they must take seriously.