When it comes to safety education, you have to go where the people are.
With the first streetcar arriving, Metro has partnered with Heidelberg Distributing to provide 10,000 streetcar safety drink coasters to bars and restaurants in Over the Rhine beginning this weekend.
The coasters feature the “Be Streetcar Safe” message on one side and five streetcar safety tips on the other side:
- Look and listen… don’t cross in front of a moving streetcar
- Step over the tracks; walk your bike or cross at a right angle
- Don’t walk, run or play along the streetcar tracks
- Stay clear of the poles, overhead high-voltage electric wires, and power stations
- Park within the white painted lines along the track area and look before opening your door
The streetcars will begin on-street testing yet this year in Over the Rhine. Testing will follow later in the central business district and The Banks on the riverfront. Metro is responsible for safety communications for Cincinnati Streetcar operations.
“We want people to read the coasters and take them home,” said Sallie Hilvers, vice president of external affairs for Metro. “The coasters are just one way we’re keeping the Be Streetcar Safe message in front of the community.”
“Heidelberg Distributing was excited to partner on this project,” said Lyndsey Longshore, marketing manager for Heidelberg Distributing. “We see this as a great way to remind patrons to be safe and to promote the Budweiser Designate a Driver program.”
