Strategic Mapping acquires moovel North America

July 9, 2020
The acquisition brings together two companies in the transit software business to advance the rider experience.

Moovel North America has been acquired by Strategic Mapping to combine their transit portfolio to help simplify travel in cities.

“With the addition of moovel North America, we’ll be able to offer a comprehensive product portfolio of mobile ticketing solutions and CAD-AVL systems to best meet the needs of transit agencies of all sizes,” said Bram Granovsky, president and CEO, Strategic Mapping, Inc. “We’re excited to bring our two teams together to innovate through advanced technology solutions and elevate the transit experience in urban cities.”

Moovel North America originated from an acquisition and merger of two start-ups, RideScout, based in Austin, Texas, and one of the first companies to offer trip planning for a variety of mobility options including transit, rideshare, and bikeshare all in one app; and Portland-based GlobeSherpa, an company focused on mobile ticketing solutions for public transit. With the backing of Daimler, the two companies became moovel North America, and worked as a unified team to bring innovative technology solutions to transit agencies across North America.

“Together, with Strategic Mapping, we’ll continue to serve our transit agency clients mobile ticketing platforms and work to advance the experience of taking transit—from planning to payment—feel inviting, simple and instantaneous,” said Jeff Ganot, CEO of moovel North America. “Given Strategic Mapping’s transit experience, this partnership was a natural fit. Serving as a champion for public transit will remain a focus of our combined companies, now and into the future” 

With 25 employees located in Canada, Strategic Mapping offers hardware design, software application and system integration services to more than 30 public transit agencies and is servicing more than half a billion riders annually, according to the company.

As a wholly-owned subsidiary of Strategic Mapping, moovel North America will continue to operate out of its current location in Portland, Ore., with 25 employees. Moovel North America provides mobile ticketing apps and multimodal solutions to 20 transit agencies in 13 metro areas. Granovsky will manage the organization.