Grande West Appoints New Vice President of Sales and Marketing

Grande West Transportation has announced the addition of Rob Mowat as vice president of sales and marketing.

Mowat joins Grande West to focus on new U.S. sales opportunities and support efforts with exclusive distributor Alliance Bus Group.

As the Senior Vice President of Business Development, Rob Mowat lead Transdev’s business development efforts in the US and Canada managing contract transportation engagements for government agencies. Rob has worked with countless transit authorities both large and small throughout the United States and Canada to drive their purchased transportation buying efforts.

Prior to Transdev, Mowat served as the VP of sales for Nova Bus, working in the USA and Canada with special focus on the introduction of a new product into the USA market. Ultimately leading his sales force through a restructuring and a shift in the way they sold, emphasizing on market analysis, target accounts and collaborative selling. He has held positions in operations and sales for the public transportation sector since 1989. During his career Rob has been honored by DAVE Transportation Services as their Manager of the Year, graduated from Leadership APTA and has served several terms on the Board of Directors for APTA and South West Transit Association. 

Mowat commented, “It’s an honor to be a part of dynamic team poised to reshape how the transit industry thinks about right-sizing their fleets to meet evolving transportation needs. The Vicinity product is an innovative game changer.”

Jean-Marc Landry, chief executive officer of Grande West stated, “When we set out seeking my replacement as VP Sales, I wanted to find the perfect candidate for our U.S. focus. Rob and I worked together previously at Nova Bus and as a team drove significant growth for the company at that time. I’m very excited to be working with Rob again as we set out to do the same at Grande West.”

The company has granted Mowat 250,000 stock options with a strike price of $1.75 for his executive incentive plan that will vest over a three year period. The options are exercisable until April 4, 2023. The company has also granted 250,000 options at $1.75 to a director of the Company which will vest in accordance to the company’s stock option plan and exercisable until April 4, 2023. Both option grants are subject to exchange approval.