GoTriangle Marketing Team Wins Four First-Place National APTA Awards

Four GoTriangle and GoDurham marketing campaigns, were recognized with top honors at APTA’s 2018 Marketing & Communications Workshop in San Francisco. GoTriangle provides GoDurham’s marketing under a contract with the city of Durham.

“I am so proud of our entire team for its hard work, creativity and dedication to our mission every day,” said Mike Charbonneau, GoTriangle director of communications. “The stories we tell and projects we create are all focused on connecting more people to transit and the greater opportunities it provides for everyone in our community. We sincerely appreciate the recognition from our peers, and I am honored to work with such a talented group of people.”

Receiving first-place awards were:

• The “T is for Transit” kids’ book, written by GoTriangle marketing manager Wendy Mallon, in the Educational - Print Media category.
• The “Ride the Bus” rap video,  written by social media and web specialist Samantha Allen and produced by videographer Stefan Walz, in the Educational - Shoestring Tactic category. The video cost less than $500 to produce.
• The Books on Bus campaign that led to GoDurham’s collecting more than 1,000 books to hand out to Durham children in need, in the Educational - Special Event category.
• The Durham-Orange Light Rail Education Video,   also shot and produced by Walz, showing local leaders and residents sharing why the project is so important for the future of our region, in the Electronic Media category.

Mallon said the “T is for Transit” book was designed to expose young children to transit, maybe for the first time.

“In the next few years, the children whose parents we serve today will be teenagers and young adults, making important decisions about how they will travel the Triangle,” she said. “Our hope is that by learning about transit early, they will grow up to see it as a viable option that fits their lifestyle.”

Allen created the rap video to show the community that GoTriangle is an accessible and friendly resource for transit information, she said. 

“On our social media channels, I try to remind the public that we’re people, too, people who care about transit and who want the best experience for everyone,” says Allen, who notes that nearly everyone in the video is a GoTriangle employee.

 “I love the fact that the rappers and extras included drivers and mechanics and other people behind the agency who make it what it is,” she said.

The “Books on Bus” campaign began as a simple idea to gather books from the community to give to children and teens who may not have many books of their own.

“Reading is so critical in a child’s life,” Mallon said. “Making small steps to improve the lives of those in our community is everyone’s responsibility. This was our way to give back to the Durham community members who have been so instrumental to our success.”