The American Public Transportation Association (APTA) honored the First Place winners of its 2017 AdWheel Awards at last week's APTA Marketing & Communications Workshop in Tampa, Florida. The awards recognize APTA member public transportation systems and business members for outstanding marketing and communications efforts that contributed to strategic organizational goals.
"I am pleased to congratulate the 43 organizations that earned First Place Awards in the 2017 AdWheel Awards. Their exceptional work is advancing public transit all over North America," said APTA Acting President & CEO Richard White."The riding public and entire communities benefit from high-quality marketing and communications that increase ridership, explain transit infrastructure needs, and broadly educate the public."
Nearly 350 entries were evaluated by 60 industry experts and First Place awards were presented in three categories: efforts to increase ridership or sales, projects to highlight transit needs and funding, and educational marketing and communications. Honors were awarded in four groups, based on system size.
Top First Place winners will face a final round of judging to determine the Grand Awards, which will be presented at the APTA Annual Meeting & EXPO in Atlanta, GA, this October.
The First Place winners honored last week are listed below;
|
Organization Name |
Group |
|
Best Print Media to Increase Ridership or Sales |
|
|
Laketran (OH) |
1 |
|
Metrolink (SCRRA) (CA) |
2 |
|
Regional Transportation District (CO) |
3 |
|
Complete Coach Works |
4 |
|
Best Electronic Media to Increase Ridership or Sales |
|
|
Northern Arizona Intergovernmental Public Transportation Authority |
1 |
|
Hillsborough Area Regional Transit Authority (HART) (NC) |
2 |
|
Regional Transportation District (CO) |
3 |
|
Alstom Transportation Inc. |
4 |
|
Best Special Event to Increase Ridership or Sales |
|
|
Fargo Metropolitan Area Transit System (MATBUS) (ND) |
1 |
|
Tri-Rail (South Florida Regional Transportation Authority) |
2 |
|
Regional Transportation District (CO) |
3 |
|
Best Social Media to Increase Ridership or Sales |
|
|
Salem-Keizer Transit (Cherriots) (OR) |
1 |
|
Spokane Transit Authority (WA) |
2 |
|
Metropolitan Atlanta Rapid Transit Authority |
3 |
|
Lost Art Communications LLC |
4 |
|
Best Partnership to Increase Ridership or Sales |
|
|
Transfort/Dial-A-Ride (CO) |
1 |
|
OmniTrans (CA) |
2 |
|
San Diego Metropolitan Transit System (MTS) |
3 |
|
Metropolitan Transit Authority of Harris County (TX) |
3 |
|
CommuterAds |
4 |
|
Best Shoestring Tactic to Increase Ridership or Sales |
|
|
Denton County Transportation Authority (TX) |
1 |
|
Clark County Public Transportation Benefit Area Authority (C-TRAN) (WA) |
2 |
|
Lynx - Central Florida Regional Transportation Authority |
3 |
|
Best Comprehensive Campaign to Increase Ridership or Sales |
|
|
Laktran (OH) |
1 |
|
South Coast British Columbia Transportation Authority (TransLink) |
2 |
|
Regional Transportation District (CO) |
3 |
|
Q'Straint |
4 |
|
Best Print Media to Highlight Transit Needs/Funding |
|
|
Greensboro Transit Authority (NC) |
2 |
|
Best Electronic Media to Highlight Transit Needs/Funding |
|
|
Jacksonville Transportation Authority (FL) |
2 |
|
Regional Transportation District (CO) |
3 |
|
Best Social Media to Highlight Transit Needs/Funding |
|
|
Dallas Area Rapid Transit |
3 |
|
Best Partnership to Highlight Transit Needs/Funding |
|
|
Hillsborough Area Regional Transit Authority (HART) (NC) |
2 |
|
Lynx - Central Florida Regional Transportation Authority |
3 |
|
Best Comprehensive Campaign to Highlight Transit Needs/Funding |
|
|
Northern Arizona Intergovernmental Public Transportation Authority |
1 |
|
Spokane Transit Authority (WA) |
2 |
|
Los Angeles County Metropolitan Transportation Authority |
3 |
|
Best Educational Print Media |
|
|
Laketran (OH) |
1 |
|
City of Albuquerque Transit Department (NM) |
2 |
|
Capital Metropolitan Transportation Authority (TX) |
3 |
|
HNTB Corporation |
4 |
|
Best Educational Electronic Media |
|
|
Denton County Transportation Authority (TX) |
1 |
|
Jacksonville Transportation Authority (FL) |
2 |
|
Orange County Transportation Authority (CA) |
3 |
|
Best Educational Special Event |
|
|
Go Triangle (NC) |
1 |
|
Kansas City Area Transportation Authority (MO) |
2 |
|
Dallas Area Rapid Transit |
3 |
|
Best Educational Social Media |
|
|
Blacksburg Transit (VA) |
1 |
|
Foothill Transit (CA) |
2 |
|
Metrolinx (GO Transit) (Toronto, Canada) |
3 |
|
Best Educational Partnership |
|
|
Roaring Fork Transportation Authority (CO) |
1 |
|
Jacksonville Transportation Authority (FL) |
2 |
|
Regional Transportation District (CO) |
3 |
|
HNTB Corporation |
4 |
|
Best Educational Shoestring Tactic |
|
|
Golden Gate Bridge, Highway & Transportation District (CO) |
2 |
|
Chicago Transit Authority |
3 |
|
Best Educational Comprehensive Campaign |
|
|
Connect Transit (IL) |
1 |
|
Metrolink (SCRRA) (CA) |
2 |
|
Tri-County Metropolitan Transportation District of Oregon (TriMet) (OR) |
3 |
|
Siemens Industry, Inc. - Mobility Division |
4 |
Group 1: Less than four million annual riders; Group 2: 4-20 million annual riders; Group 3: More than 20 million annual riders; and Group 4: Business members.
