Digital Signage Expo (DSE) has announced that Paul Fleuranges, vice president of corporate communications for the New York City Transit Authority, and Damian Gutierrez, associate partner for intersection, will co-present a session at DSE 2017 entitled, “From Broadcast to 1-1: Effective Engagement Strategies for Interactive Signage.”
This general conference session is part of the Seminar Program at DSE 2017 designed specifically for digital out-of-home network operators, or any end-user managed on-premise advertising-based network.
To be presented Wednesday, March 29, at 4 p.m., this session will explore how companies can effectively use digital networks for mass communication as well as meaningful 1-1 engagements with customers and riders. Attendees will learn how:
- To structure messages to be effective for massive groups, while staying relevant to individuals for deeper experiences, including managing airtime, screen-share, and attribution.
- Marketers can effectively measure ROI on interactive signage campaigns, and how can those measurements be compared to mediums outside of OOH.
- Companies can best manage digital display real estate to serve as both a broadcasting medium as well as to create meaningful 1-1 experiences.
“Working with our On-the-Go partners, we’ve been afforded a fantastic opportunity to use interactive technology in our subway system to provide information to our customers where they need it most, at the point of transit decision making,” said Fleuranges. “Whether that's the ability to plan a trip, check elevator and escalator or service status or check for train arrivals, dynamic interactive digital signage has improved the way customers interact with our brand and how we provide information.”
