Editor’s Notebook: How transit agencies can secure funding at the state level

While visiting Omaha, Neb., for the Community Transportation Association of America’s annual conference, I attended a session focused on how state associations are marketing transit to state legislatures to secure state-level funding. It was one of the livelier sessions I’ve attended in a while, with a diverse range of voices speaking up on what’s worked for them and asking questions so that they can refine their messaging strategy.  

There were several takeaways I think are worth sharing as we deal with the funding uncertainty at the federal level—the first being that without having proper state funding, transit agencies will struggle coming up with the local match required to unlock federal dollars. The moderator astutely pointed out that if agencies can’t access federal funding, and it lapses, Congress will feel justified in cutting transit dollars.  

The second takeaway, which may sound like a broken record to some, is to talk to your state legislatures early and often. One of the panelists shared a success story that wouldn’t have happened without this. He started his outreach during the primaries, working all sides of the aisle that led to securing a $20 million grant to build a transit center. He noted that by having conversations during the primary, you’re usually getting to the candidate when not as many people are targeting them with asks. They can also still mold their platform as they head to the general election. On the other hand, the candidates don’t want to look like they flip flop on issues, so if they’ve voiced support for transit—especially publicly—they're more likely to stay committed to working with your agency.  

Next, when you’re speaking with elected officials, start by asking what it is they want to accomplish within their current term. Understanding their platform and their key issues will help you frame your story on how transit can help accomplish that. Then, be sure to follow up with them on the results. Because of the funding you helped secure, we were able to launch this many routes, serve this many people, etcetera—you know the drill. One of the panelists shared their strategy of regionalizing state funding through bus routes, so that if that funding were to go away, this is how many districts and constituents would be impacted. Another panelist suggested following this messaging formula by answering these questions: 

1. What do you do? 
2. How do you do it? 
3. Why do you do it? 
4. What happens if you don’t do it? 

Coalition building was another strategy the panelists emphasized, ensuring you’re not tearing down other organizations along the way. Yes, in many ways you’re fighting for the same funding. Is there a way to consolidate projects so it’s easier to approve one funding ask? Or consider other trade associations that may be experiencing similar problems to transit that can lead to policy changes benefitting everyone. Several people in the audience also reminded the group of the importance of coordinating with your state departments of transportation. Make sure they know what funding you need, what projects you’re working on and what the impact will be. While they can’t lobby on how funding should be allocated, they can serve as a fact checker that confirms the numbers and the goals for the project.  

Finally, remember that you’re never done. Budget cycles are just that—cyclical. Legislatures term out or may not run again. It's crucial to never stop educating and never stop advocating.