Transit agencies across the United States and Canada are finding ways to celebrate Black History Month amid a pandemic through various community engagement efforts.
Toronto Transit Commission (TTC) in Ontario, Canada, is also featuring portraits of prominent Black Canadians throughout its system. The images will be displayed on four wrapped buses, five wrapped streetcars and three subway trains with murals, as well as on printed posters, digital screen messages, social media posts and on its website, www.ttc.ca. Honorees include Frederick Langdon Hubbard who was the first African-Canadian to serve on the TTC and Thornton Blackburn, who introduced the city’s first horse-drawn cab company with carriages painted red and yellow – colors adopted by TTC for its own vehicles after 1921.
“Diversity and inclusion are priorities for me as CEO and for the entire organization,” said TTC CEO Rick Leary. “Our commitment is particularly important now and going forward as we have seen instances over the past year of anti-Black racism here at the TTC and throughout North America. Black History Month presents an opportunity for us all to learn and grow, and celebrating it is an important step forward in ensuring we do better in the future.”
The Regional Transportation Commission of Southern Nevada is putting its blog spotlight on “Black influential voices” within the community. The series highlighted KCEP Power 88 General Manager Craig Knight, who leads a radio station described as “Las Vegas’ conduit to reaching the Black community and engaging others to connect with African Americans throughout Southern Nevada.” The series has also featured Gritz Café and its owner Trina Giles, who was Las Vegas’ first black female firefighter and fire investigator before opening the café to serve good food and empower the community.
Denton County Transportation Authority (DCTA) profiled several of its team members to share “their perspectives and insight on how they have made a positive impact” at DCTA and what working for the entity means to them. Profiled employees include Bus Operators John Kesse and Albert Hall, Mobility Service Representatives Avis Chastain and George Watson and Senior Marketing and Communications Manager Adrienne Hamilton.
L.A. Metro said, “In this poster, Bey celebrates Willowbrook as movement into the future through a fun, sci-fi lens.”
Hillsborough Area Regional Transit Authority (HART) in Tampa, Fla., is sponsoring an essay contest in February and has produced videos for county students and teachers focused on a theme that “encourages representation, diversity and identity of ‘The Black Family.’”
HART has produced a video for teachers to share with students, which not only covers familial relationships, but also introduces youth to public transportation. Students can enter HART’s essay contest or submit a video describing their own family. Four winners will be selected to win a HART 31-day pass.
HART also notes customers and the public will see its Black History Month celebration shared through multi-media elements, including bus stop shelter ads, on-board buses and social media promotion.