In 2012, Metro Trains Melbourne launched Dumb Ways to Die, a safety awareness campaign that uses humor to create a serious conversation about safety. By pairing colorful cartoon “beans,” implausible death scenarios, and acts of impulsiveness around trains, the campaign brought global attention to very avoidable things that people do to put them in harm’s way.
Now, through a partnership, RTD brings this program to Denver to raise awareness, educate, and create discussion about the very real dangers of RTD's very fast, very big buses and trains. During their campaign, Metro Trains Melbourne received 75 million pledges to be safe around trains. RTD is asking for help in achieving the same amazing results in Colorado.
RTD says that passenger safety is its number one priority. RTD urges riders to take a lesson from its new colorful friends and be safe around buses and trains. It could save your life.
Take the safety pledge at rtd-denver.com/pledge.
