Sekisui Polymer Innovations LLC announced the appointment of William Lim to the role of business development consultant in Asia.
Lim brings extensive experience in business development and customer service and technical acumen to the company as proven by his success in growing companies and relationships with customers in the Malaysian plastic industry. He will develop opportunities with existing and new customers, promote the company’s international sales and distribution strategy, and introduce Kydex thermoplastics and Allen thermoplastics to existing and emerging markets.
“Over the many years we have known Mr. Lim, we have been particularly impressed with his proven ability to introduce products into new markets rapidly and effectively, while building enthusiasm for them. He has a keen understanding of how to realize long-term strategic objectives while managing the short-term,” says Lydia Swan, vice president of sales and marketing.
Lim will be serving Sekisui SPI customers in Hong Kong, Japan, South Korea, Malaysia, Singapore, Thailand, Taiwan, and Vietnam. He comes to SPI with over 20 years of experience in sales and marketing management within the polymer distribution, supply chain, and manufacturing environment in domestic and international markets.