DART, Zipcar collaboration Completes Last Mile

Feb. 4, 2015

DART and car-sharing service Zipcar are creating a new connection to make public transit a more practical option for Dallas-area commuters.

Zipcar is now parking two vehicles at Mockingbird Station. The cars are located at two marked spots in the “kiss and ride” area of the parking lot, near the station entry. Zipcar’s newest location will help residents, students, businesses and visitors greater access to combine DART and Zipcar trips to explore the greater Dallas area through affordable, convenient and efficient transportation. There are more than 40 Zipcars available at more than a dozen locations in the Dallas area.

“We know that many Zipcar members combine their Ziptrips with other transportation options such as biking, walking and public transit trips to get around the city,” said Catie Clemens, market manager of Zipcar. “We are pleased that this partnership with DART will provide even more access to downtown Dallas and beyond.”

Solving the problem of the “last mile” of a trip – helping travelers reach their destination when it’s not adjacent to a transit stop – is a challenge being addressed by transit agencies across the country. Some are developing partnerships with companies like Zipcar and others are incorporating bike sharing. It’s all part of efforts to find new ways to make transit more valuable to current customers and more relevant to prospective customers.

According to Zipcar, some of the other US transit agencies incorporating their car-sharing service include San Francisco’s Bay Area Rapid Transit District, Chicago Transit Authority, King County Metro Transit in Seattle, Massachusetts Bay Transit Authority, New Jersey Transit, New York’s Metropolitan Transit Authority, Washington Area Metro Transit Authority, and Metropolitan Atlanta Rapid Transit Authority.