Omnitrans to Launch Rebranding

Aug. 9, 2012
Community Event Features New Buses, Mascot, Bike Contest

Omnitrans is getting ready for a makeover and will unveil its new logo, slogan and fleet graphics to the public on Wednesday, August 15th from 8:30 to 10 am at the transit agency's main transfer center in downtown San Bernardino.

The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.

New Flyer Xcelsior 2012 40-foot transit buses featuring bold new graphics will be on display. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.

New buses feature 3-bike racks, an upgrade from the 2-bike capacity racks on the existing fleet. "Our customers have asked for 3-bike racks to keep up with demand," said CEO/General Manager Milo Victoria. Omnitrans transports over 300,000 bikes each year.

Omnitrans will give away a new bike to the winner of a "Rack and Roll" contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. Contest registration takes place on site between 8:30 and 9:00 am. A VIP competition will feature local elected officials loading bicycles.

A brief program features Omnitrans CEO/General Manager Milo Victoria, Mayor of Yucaipa/Omnitrans Board Chair Dick Riddell, and Mayor of Upland/Omnitrans Board Member Ray Musser. Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.

The event is at Omnitrans' 4th Street Transfer Center San Bernardino, on the south side of 4th Street, between F & G Streets, in the Carousel Mall parking area.

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June 3, 2011