NY: Rochester Regional Transit Service selects Masabi’s Justride for fare collection system

Nov. 8, 2018

The Regional Transit Service (RTS) in Rochester, N.Y., has selected Justride by Masbi as its fare collection system.  

Masabi explains that the Justride ticketing platform will provide RTS passengers with a single mobility account that will allow them to ride across the RTS system using mobile phones, smartcards, student IDs or printed barcodes for travel.  The platform will be integrated into the existing RTS “Where’s My Bus?” App using the Justride SDK allowing riders to plan their journeys, pay their fares and connect to new modes of transit, all from a single interface. 

"This new technology will significantly simplify and improve the bus pass experience for our customers, allowing them to simply tap their phones or smartcards on the farebox and enjoy the ride," said RTS CEO Bill Carpenter. "As we reimagine our public transit system, we are excited to deploy the next evolution of Masabi's Justride platform to better serve our customers and integrate new and emerging modes of transit in the coming years." 

Masabi, the company bringing Software-as-a-Service ticketing and payments to public transport, today announced that it has been selected by the Regional Transit Service (RTS) in Rochester, NY, to deliver its next generation fare collection system utilizing Justride, the innovative Account-Based Full Fare Collection System.  

Justride will automatically calculate and deduct the correct fare from the accounts of riders who utilize the app or smartcard, but will also allow for the purchase of fares at Ticket Vending Machines for those riders without smartphones or bank accounts.  

 As part of the deployment onboard, Masabi fare validators will be installed across the entire RTS bus fleet in Monroe County. These validators are designed to read 2D barcode, printed or displayed on screen, NFC, smartcards and will offer an upgrade path to contactless EMV bank cards. 

“Masabi’s core focus has always been to make taking transit as quick and easy as possible for riders. With this new system riders no longer need to buy a ticket before boarding, they simply tap and are then charged the best possible fare,” said Brian Zanghi, CEO of Masabi. “Previously this functionality was only available to transit operators with hundred million dollar fare collection budgets, however it is now available to cities and agencies of any size, while enabling them to integrate different modes of transit into a connected offering. We are delighted to be working with RTS to launch this revolutionary, cloud-based system.”