BLOOMINGTON — Cash-strapped Connect Transit could see a new revenue stream from electronic advertisements on the back of their buses in the Twin Cities.
The proposed advertising signs, patented by Nashville-based Uber Displays (no relation to Uber, the ride-hailing company), will have to wait, however, until the Bloomington City Council amends an ordinance that now prohibits such displays as a traffic safety measure. The council is scheduled to discuss the matter at its meeting Monday.
"Connect Transit can sell the advertising, and it's worth a lot of money," said Assistant City Manager Steve Rasmussen. "The amount that would come back to Connect Transit is $250,000 a year."
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