CA: Antelope Valley Transit Authority Experiments With Digital Ads on Buses

Several major U.S. cities, including New York and Chicago, have experimented with digital ads on buses, but this Antelope Valley Transit Authority commuter bus is the first of its kind in California. As part of a pilot program approved by the Legislature, the agency will swap vinyl banner ads for digital panels on as many as 30 buses over the next five years.

Read the complete story at http://www.latimes.com/local/california/la-me-california-commute-20150526-story.html