Public Opinion - What Transportation Executives Need to Know

Oct. 7, 2017

Pulling data from tens of thousands of social media accounts across the country, AlphaVu’s National Transit LCB metric measures sentiment in real time. Using a defined set of operational characteristics, the LCB measures both the frequency of individuals comments and the tone — positive and negative — to understand public opinion.

“Polling is limited to a point in time and opinions can change rapidly in the digital news age,” said Scott Wilkinson, CEO of AlphaVu. “The LCB provides a real-time, ongoing trackable way to measure how events, news coverage and daily operations influence opinion from a regional and national perspective.”

For more detailed information on the full reports or market segmentation, contact [email protected].