Krista helps cities, transit agencies and corporations define their goals and priorities for innovative transit services. Part consultant, part project manager and part business developer, Krista acts as a conduit between Via’s partners and the many operational teams involved in every partnership. Krista and her San Francisco-based partnerships team are helping drive innovation in public transit mobility for partners such as High Valley Transit and Golden Empire Transit, which are commingling operations and software across transit services to reduce costs and to better serve all riders across their regions. Prior to Via, Krista oversaw global business development at leading B2B tech companies, including Tamr, an enterprise data unification firm, and Vast, an automotive marketplace. Krista holds a B.A. in Economics and Japanese from Stanford University and an executive MBA from Harvard Business School.