Michelle Obama's Message to Air on Dayton Buses

Dec. 3, 2015

The Greater Dayton RTA is teaming up with local digital transit advertising partner CommuterAds as an official media partner of the First Lady Michelle Obama’s #BetterMakeRoom campaign in support of the President's "North Star" goal — that by 2020, America will once again have the highest proportion of college graduates in the world. 

Starting in December, GDRTA riders will hear The First Lady “talk” to transit riders on the inside of GDRTA buses.  The message invites teens between the ages of 14-19 to think past high school, encourages students to by pursue higher education.

“The #BetterMakeRoom campaign is an important bipartisan initiative to help ensure the success America’s future generations,” says CommuterAds founder and CEO Russ Gottesman. “Students who ride public transit can share their stories and encourage one another to take the steps necessary to attain a technical, 2-year or 4-year degrees.  CommuterAds is proud to be one of a select few media partners of this fantastic movement along with our wonderful partners at GDRTA.”

GDRTA Chief Executive Officer Mark Donaghy is excited to see the partnership develop in Dayton.  “A large number of our riders at GDRTA are students that seamlessly take the bus from home to school. This initiative validates that Dayton is an important place on the national stage but extols the value of the very audio ad program that GDRTA introduced to the nation back in 2008.  We support any attempt to further education and are excited to hear The First Lady on our buses.”

The First Lady’s message to GDRTA riders inspires students to think big.  “You’ve got big plans. A better education. A better career. A better future. A better life. And these dreams are all within your grasp. So the world better make room for you!  Tell the world what’s next for you at BetterMakeRoom.org.”

The administration and #BetterMakeRoom team identified CommuterAds as an important new media partner in reaching key audiences both today and in the years to come due to their hyper targeted approach.