The new route will provide 15-minute frequencies from 6 a.m. to 7:30 p.m. Monday - Friday, compared to 30-minute frequencies of other GTA buses. Weekends will also see a change, as Crossmax Purple will operate every 30 minutes while other routes will continue their 60-minute service.
The “Crossmax” branding will apply to all future cross-town routes as they are phased in during the next several years.
Implementation of the route was spearheaded by the city of Greensboro’s GoBORO Long Range Transit Plan. Launched in 2023, the city partnered with Jarrett Walker & Associates, along with outreach professionals Simon Resources, to develop the blueprint for the future of transit to meet the city’s goal of being a car-optional city by 2045.
Public meetings, workshops, pop-up events, social media and more than 1,800 completed surveys were key to bringing transit’s future into focus, with a majority of riders and stakeholders choosing a “more frequent ridership” focus over a “more coverage to more people” focus. The ridership focus will enhance support for employment, healthcare, education and economic development in an area that has seen significant growth. When completed, GoBORO is expected to significantly build transit capacity in Greensboro for not only GTA, but other regional services, as well.
For more information on Crossmax Purple or GoBORO, visit ridegta.com.
