Two agencies look to connect with community through bus-themed games

July 5, 2023

GoRaleigh is launching Busopoly, while Utah Transit Authority is starting a Bus Scavenger Hunt to engage with their communities throughout the month of July.

Mischa Wanek-Libman

Utah Transit Authority (UTA) in Salt Lake City, Utah, and GoRaleigh in Durham, N.C., are turning to familiar games as a way to connect with their communities and raise awareness of the benefits of transit throughout July.

UTA

Every Monday in July, UTA will operate a bus scavenger hunt with clues posted on the authority’s Instagram page.

The game is being operated in conjunction with Utah’s annual Clear the Air Challenge, which aims to eliminate 100,000 single-occupant trips during July, and Salk Lake City’s Frequent Service Network.

Participants will receive a key word at each clue location once they find and scan the QR code. The first five people each week to direct message UTA all three key words and a picture with the final blue bus will receive a UTA merch gift card.

All participants who send the authority the correct key words throughout the month will be submitted into the scavenger hunt’s grand prize drawing valued at $250, including two VIP tickets to the Salt Lake or Ogden Twilight concert of the winner’s choice.

GoRaleigh

Monopoly lovers will appreciate the transit service’s twist on the classic board game centered on GoRaleigh’s bus operations. The Busopoly Marketing Campaign encourages residents of Raleigh, N.C., and the surrounding area to use GoRaleigh no matter where they “Go.”

The campaign will feature four different “Go” seasons, where riders can earn points by riding the bus through an app based Busopoly game. Riders can earn prizes throughout the different seasons: Go Play (Summer), Go Learn (Fall), Go Shop (Winter) and Go Work (Spring).

About the Author

Mischa Wanek-Libman | Editor in Chief

Mischa Wanek-Libman serves as editor in chief of Mass Transit magazine. She is responsible for developing and maintaining the magazine’s editorial direction and is based in the western suburbs of Chicago.

Wanek-Libman has spent more than 20 years covering transportation issues including construction projects and engineering challenges for various commuter railroads and transit agencies. She has been recognized for editorial excellence through her individual work, as well as for collaborative content.

She is an active member of the American Public Transportation Association's Marketing and Communications Committee and serves as a Board Observer on the National Railroad Construction and Maintenance Association (NRC) Board of Directors.

She is a graduate of Drake University, where she earned a Bachelor of Arts degree in Journalism and Mass Communication with a major in magazine journalism and a minor in business management.