2015 Top 40 Under 40: Adrienne Moretz, MBA

Sept. 18, 2015
Adrienne Moretz, MBA, Community Relations Manager, TransIT Services of Frederick County

Adrienne Moretz, MBA

Community Relations Manager

TransIT Services of Frederick County

  • Alma Mater: West Virginia Wesleyan College
  • Fun Fact: Moretz was an NCAA athlete, competing in cross country and track throughout college
  • Favorite Book: "Drive: The Surprising Truth About What Motivates" Us by Daniel H. Pink
  • Favorite TV Show: "Orphan Black"
  • Favorite Movie: "Toy Story"  
  • Favorite Hobbies: Moretz enjoys any outdoor activity, including rock climbing, kayaking, hiking, and running and also enjoys exercising, spending time with her nephew and listening to podcasts 

After Adrienne Moretz moved from West Virginia to metro Atlanta, she was exposed to a wide variety of transportation options to move residents. After she moved back to West Virginia, those services stuck with her and she wanted to find ways to connect rural areas with metropolitan areas.

Moretz is the community relations manager for TransIT Services in Frederick County, Maryland. The role allows her duties such as writing grant applications, managing the bus advertising contract and employer outreach contract, managing the rideshare budget, to providing all creative marketing and advertising for the agency.

Moretz redesigned schedule brochures for TransIT along with a new points of interest brochure for tourists.

Moretz developed a way to target potential vanpool and Guaranteed Ride Home users to increase vanpool formations.

She also designed the logo and marketing campaign for the agency’s new mobile ticketing app, improved TransIT’s website and increased its social media presence.

Under her watch, TransIT has seen bus advertising revenues grow by 7 percent in the past fiscal year. Media mentions jumped by more than 100 percent and Guaranteed Ride Home Applications jumped by more than 250 percent in just one quarter.

Moretz serves on more than 13 transportation-related committees and chairs the regional Bike to Work Day steering committee. She also contributes to the Transportation Association of Maryland (TAM) Annual Expo.  As a member of the TAM conference planning committee, Moretz took over design for the program.

She was recently selected by the national Association for Commuter Transportation (ACT) as one of 15 people nationwide to take part in the ACT Leadership Academy.

"I enjoy working to change behavior. Converting a single-occupancy vehicle driver to an alternate mode of transportation is not an easy task but finding creative and engaging solutions makes my job exciting, challenging and worthwhile."

"Hearing a rider say, 'Your system saved my life,' or 'I don’t know where I’d be without TransIT,' is an invaluable experience that you don’t find in many industries. Knowing that you are helping your community save money, time and the environment is a great feeling." 

"When multiple modes work in harmony, the area thrives."