Santander Cycles | London | Presenting The Blaze Witch Project

Santander Cycles is tackling the fears of darker nights by introducing a ground-breaking laser innovation to the Santander Cycles scheme. The Blaze Laserlight - which is being largely funded by Santander – projects the image of a cycle onto the roadway 6 meters in front of the rider, helping drivers of vehicles become more aware of cyclists, especially those on their near side. The Blaze Laserlight also aims to boost the confidence of cyclists on the roads. To promote the roll out, Santander has teamed up with newly retired Olympic Gold, Silver and Double World Heptathlete Champion Jessica Ennis-Hill and former Formula 1 World Champion Jenson Button to create a short Halloween-themed film called ‘The Blaze Witch Project’ highlighting the benefits of the Blaze Laserlight.