The city of Santa Monica’s Big Blue Bus (BBB) just rounded out its staff roster with two promotions from within the city’s ranks and two new hires. This group brings decades of transit knowledge and experience to supporting BBB’s vision of continual service improvement.
“For the Big Blue Bus to improve service delivery and customer communication, we need team members experienced in planning and implementing complex initiatives. I am confident these professionals will provide leadership on key projects like the introduction of new fareboxes and Expo Light Rail coming to town,” said Ed King, director of Transit Services for the Big Blue Bus.
The four hires include Tim McCormick, BBB’s new transit planning administrator, hailing from North County Transit District (NCTD) in Oceanside, Calif., where he served as the director of service planning. Linda Gamberg, who has worked with BBB for five years, has been promoted to transit community relations officer. Jennie Campos, the new transit community relations coordinator, most recently served as a marketing specialist at the Orange County Transportation Authority (OCTA). Bridget Cade has been promoted to administrative services officer for BBB. She previously served as a senior human resources analyst with the city’s Human Resources Department.
As a veteran transit professional, McCormick has experience managing the operational planning and scheduling functions for bus, light rail, commuter rail, and paratransit services. Prior to his role at NCTD, McCormick was the manager of the planning division for the Rhode Island Public Transit Authority for 12 years. From 2004-2009, McCormick also directed Commuter Resource RI, Rhode Island’s Statewide carpool and rideshare program. He holds an undergraduate degree in business administration from the University of Rhode Island, and a Master’s degree in Urban Planning from City University of New York. McCormick will be responsible for updating BBB’s routing and scheduling standards and overseeing how buses will interface with Expo light rail.
Gamberg served as the marketing and public information coordinator for BBB prior to being promoted to transit community relations officer. In her new role, Gamberg will be responsible for developing, directing and evaluating a comprehensive program to inform the public of BBB activities and objectives. Gamberg brings more than 18 years of experience in the marketing and community relations field, including three years as marketing director for the Los Angeles Conservation Corps. She is a graduate of the University of California, Los Angeles with an undergraduate degree in work and organizations.
Campos will be responsible for coordinating and implementing community relations activities and assisting in the development of interactive communication programs between BBB and various community and interest groups. Before joining the BBB, Campos worked on strategic marketing and public outreach campaigns for transit programs as well as utilizing multi-platform communications tools for both the OCTA and LA Metro. Campos holds an undergraduate degree from the University of California, Santa Barbara in political science and global studies, and a Master’s degree in political science from the University of California, Riverside.